Text messaging is indeed a revolutionary way to communicate. It is definitely more cost-effective, less invasive and a good form of communication if you don’t want the disturbance of a call. It is no wonder that many businesses have incorporated this form of mass promotion to their marketing campaigns. However, this does not mean that all of them do so effectively. A lot of businesses have committed SMS text message marketing mistakes. It is up to you not to follow in their footsteps.
So how do you not follow in the same footsteps? How can you avoid committing the same SMS text message marketing mistakes?
The first thing you need to do is to find out what the rules are. Conduct research on messaging etiquettes in marketing and in business. Make sure that you understand carefully the ins and outs of using text messaging as a form of marketing campaign and plan out what to say to your potential customers. You must also be aware what these common SMS text message marketing mistakes are in order to avoid them. Here are some of these mistakes:
- A really big issue when messaging potential customers is compliance. You have to be aware of the Anti-Spam Legislation based on the Telephone Consumer Protection Act before you start using this service. If you don’t want to be penalized for your marketing campaigns, you have to know the laws and the rules governing these acts of sending commercial SMS text message.
- It is also a big issue if you are really able to target your customers. You may have the right message to send, the platform to do it and a really great product but if you don’t know how to get quality prospects, you will certainly fail in your marketing attempts. If you know who your customers are and if you seek ways on how to reach them, then you are able to customize your campaigns in order to make it relevant for your key customers and qualify your prospects.
- A lot of companies also commit the mistake of focusing on SMS marketing as the sole selling tool. When this happens, the message being sent out to consumers is more of a sales pitch rather than a promotion. When consumers feel that they’re being forced to buy or take a look at a certain product, their tendency is to opt-out from receiving further messages and these cut the ties between you and your potential customers.
- Isolating mobile marketing from the rest of your marketing campaign can also spell disaster to the results of your promotional efforts. The key to a successful text messaging campaign is to integrate it with your other mobile marketing efforts as well as online marketing. Some of the worse SMS text message marketing mistakes ever made is relying on text messaging alone to drive more customers into their shops and their events.